Big Data & The Future of Social Media

Big Data is large amounts of gather information. These data sets are used by organizations to benefit their company. The three V’s of Big Data are Volume, Variety and Volume. Big Data is useful for businesses to help them reach their targeted audience and market towards specific groups. Also, big data helps personalize ads and track social media campaigns. Social media is a growing platform and data shows that people are becoming addicted to it. In the future, there will be more social media networks created that will be able to be tracked and used. Social media will influence the world by creating occupations, becoming part of business strategies, changing public health, and helping change world challenges. I predict in the future, businesses will become reliant on social media and big data.    Also, there will be more social media accounts being created which will allow businesses to gather even more data. Overall, big data has changed the approach of businesses and social media will continue to grow and expand.